Policy details

Effective date: February 25, 2026

Last updated: September 25, 2026

Provider: Brave New Design LLC

Contact: support@pueblocrm.com

Overview

Pueblo CRM is an Apple-native CRM and journal app that uses iCloud to keep your information in sync across your Apple devices signed into the same Apple ID.

Information you create in the app

You may choose to store information such as:

• Client, contact, and lead details (for example names, email addresses, phone numbers, notes)
• Journal entries and related business notes
• Photos you choose to attach to records or journal entries
• Links and metadata you create (tags, relationships, categories)

iCloud sync

Pueblo CRM uses iCloud to sync your data across your Apple devices signed into the same Apple ID. Synced data is stored in your iCloud account and processed by Apple's iCloud services.

The app also stores the start of your 30-day trial in your private iCloud database so the same trial period applies across your devices and after reinstalling. We do not operate a separate account or server for your Pueblo records.

Trial and purchase

Pueblo CRM is free to download. After a 30-day trial, one non-consumable in-app purchase unlocks editing permanently. Apple processes purchases through the App Store; Pueblo checks the verified purchase entitlement on your device. We do not receive your payment card details.

When the trial ends, your records remain available to read and export. Editing and deleting records require Permanent Access.

TestFlight beta data (Apple)

If you use Pueblo CRM through TestFlight, Apple automatically collects and shares beta-related information with us, such as crash logs and usage information. If you submit feedback through TestFlight, Apple shares that feedback with us as well. This information may be associated with your name and email address.

Beta waitlist (Microsoft Forms)

If you join the Pueblo CRM beta waitlist on our website, you submit your information through a Microsoft Form. We use the information you provide (typically your email address) to:

• manage the waitlist, and
• send TestFlight invitations and beta-related updates.

Microsoft processes form submissions according to Microsoft's privacy statement and applicable Microsoft 365 service terms.

Support communications

If you email support, we receive the information you include (such as your email address and any details you send). We use this information only to respond and provide support.

Permissions and optional access

Pueblo CRM only requests device permissions when you use a feature that needs them, and you can change permissions in device Settings at any time.

You can choose images using the system Photos or Files picker. The app imports only the images you select. Other integrations may be added later:

• Contacts: import or link contact information from the device address book.
• Files: attach documents other than images.
• Calendar and Reminders: create and link events or reminders related to clients.

When these features ship, this policy will be updated as needed.

Data sharing

We do not sell your personal data. We share data only:

• via iCloud for syncing and trial timing (Apple),
• through App Store purchase services (Apple),
• through TestFlight beta services (Apple), and
• as required by law.

Data retention and deletion

You can delete records within the app while editing is available during the trial or after purchase. When the trial expires, you can still read and export your records. If you use iCloud sync, deletion and availability across devices depend on iCloud syncing and your iCloud account settings.

Changes to this policy

We may update this policy. We will update the “Last updated” date when we do.